CBS News has revealed plans for another rebranding of its free news streaming service, accompanied by an expansion of its programming. Currently known as “CBS News” officially, the free ad-supported streaming television network is also sometimes referred to as the “CBS News Streaming Network” to avoid confusion with the network’s news division of the same name. Moving forward, the network will now be known as “CBS News 24/7.”
Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures, said, “CBS News 24/7 is a decidedly ambitious evolution of our streaming efforts. Data backs up our bet on a fresh, timely and distinctive approach to breaking news and live coverage. Our audiences crave it, and we’re in the best position to deliver it.”
Back in 2014 when CBSN was launched, the “N” on the end symbolized “News”. Then in 2022, CBS announced the renaming of its news streaming service to “CBS News”. This decision was taken to encourage a seamless experience for consumers across various platforms and markets.
As part of its latest rebranding initiative, the network is set to introduce a flagship program titled “CBS News 24/7,” slated to debut in June 2024. This hour-long newscast is positioned to become the network’s signature news offering. Focused on delivering the most up-to-date headlines, the program will incorporate augmented reality and virtual reality elements to enrich its storytelling capabilities.
The network is undergoing a series of expansions for its anchored newscast offerings. Notably, “America Decides” the election-focused program will transition into an hour-long format starting April 22, 2024, scheduled to air Monday to Thursday at 5 p.m. Eastern Time. Additionally, “Primetime with John Dickerson” will now be renamed “The Daily Report with John Dickerson,” maintaining its time slot of 6 p.m. Eastern Time from Monday to Thursday. Later in the spring of 2024, the show is slated to expand to 90 minutes. Furthermore, a new news summary show titled “CBS News Roundup” is set to launch later in the spring, airing at 1 a.m. Eastern Time (10 p.m. Pacific Time).
CBS News is also set to launch “CBS News Confirmed” in the summer of 2024, a program dedicated to the network’s fact-checking and anti-disinformation unit. Specific details such as timeslot and runtime are pending. Following the launch of several new shows, the network is gearing up for its double-anchored live programming.
The network has also unveiled its new logo, which uses the TT Norms font along with the CBS eye. Furthermore, the incorporation of “24/7” shows that the network is “always on.”
CBS News 24/7 will also continue to maintain its tradition of broadcasting marathons of shows such as “48 Hours” and “CBS Saturday Morning” on Saturdays and “CBS News Sunday Morning” along with “60 Minutes” on Sundays. Additionally, viewers can tune in to “CBS Evening News with Norah O’Donnell” at its regular slot of 10 p.m. Eastern on weeknights.
