OTT News

Netflix Expands Programmatic Ad Access With Yahoo DSP Partnership

Netflix is deepening its push into the advertising space by teaming up with Yahoo to expand access to its ad inventory. The streaming giant announced on Monday that it will integrate the Yahoo Demand-Side Platform (DSP) into its advertising ecosystem, making it easier for marketers to buy ads on Netflix through automated programmatic channels. This

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Tubi Expands UK Library With Thousands of Free Movies and TV Shows

Tubi, the free ad-supported streaming service owned by Fox Corporation, has just made a major content expansion in the UK. The platform has added over 1,000 new movies and TV episodes, giving British viewers access to an even larger variety of entertainment—without spending a penny. The update comes after Tubi signed content deals with major

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Amazon Increases Prime Video Ad Load to 4%E2%80%936 Minutes Per Hour

Amazon’s streaming service Prime Video has quietly increased the number of ads viewers see while watching content. When the company first introduced ads in January 2024, it aimed to show only two to three-and-a-half minutes of ads per hour a lighter ad load compared to other streaming services. But now, less than 18 months later,

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beIN Sports to Continue Broadcasting Bundesliga in France Until 2029

Football fans in France will be able to continue watching top German football matches on beIN Sports, thanks to a new exclusive broadcast deal signed with Bundesliga International. This extended agreement ensures that Bundesliga games will be available on beIN Sports in France through the end of the 2028–2029 season. This marks a continuation of

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HBO Family and Several Cinemax Channels to Shut Down in August 2025

Warner Bros. Discovery (WBD) is planning to shut down several of its lesser-known TV channels, including HBO Family, as part of a broader strategy to simplify its network offerings. HBO Family, which launched in December 1996 as a child- and family-focused extension of the HBO brand, will stop broadcasting on August 15, 2025. This move

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Disney and Universal Sue Midjourney Over AI Use of Popular Characters

Disney and Universal are suing Midjourney, a company known for its artificial intelligence (AI) image-generation tools. The lawsuit, filed in Los Angeles, claims that Midjourney lets users create images using famous characters like Darth Vader, Shrek, and Wall-E-without permission from the studios that own the rights. The lawsuit was filed by Disney Enterprises, Marvel, Lucasfilm,

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Zee Channels Removed from Airtel DTH Packs Amid Ongoing Fee Dispute

Airtel Digital TV has removed all channels from Zee Entertainment Enterprises Ltd (ZEEL) from its Direct-to-Home (DTH) packs. This move comes shortly after Tata Play dropped Sony channels in May, also due to disagreements over fees and content value. Several Airtel DTH customers recently reported that Zee’s channels suddenly disappeared from their television packages, causing

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