Canela Media & Hemisphere Media Group Join Forces to Co-produce Original Films for Latino Audiences
New York, NY, May 17, 2023 – Canela Media, a leading, female and minority-owned technology driven company committed to redefining digital media experiences for the Latino community, announced today an exclusive two-year partnership with Hemisphere Media Group, Inc. (“Hemisphere”). Hemisphere is the leading U.S. media company targeting the high-growth U.S. Hispanic and Latin American markets with industry-leading television networks and popular digital content offerings. The partnership aims to co-produce original films in 2023 and 2024.
The first five movies are already in post-production and will be available exclusively on Canela.TV AVOD and FAST channels this summer. The films will feature well known stars like Cristián de la Fuente, Candela Márquez, Eduardo Yáñez, Christian de la Campa, Alejandra Espinoza, Erika de la Rosa, Pedro Moreno, Guillermo Quintanilla, and Armando Araiza among others.
“We are thrilled to partner with Jim McNamara and the Hemisphere team to further our commitment to producing over 2,000 hours of original content for our audience”, said Isabel Rafferty Zavala, founder, and CEO of Canela Media. “These original films tap into the genres and passion points that our audience loves and provide a new vehicle for Latino talent. Our aim is to continue to provide authentic content with Latino celebrities through a fresh new lens. ”
“We are excited to begin this multi-year co-production partnership with Canela Media, which includes our most recent slate of original productions, with plans to produce additional titles. The initial 5 films are currently in post-production and will be available in the next few weeks. Hemisphere has established itself as the market leader in production of best-in-class, high-performing films that Hispanic viewers prefer and watch on platforms including our premium movie channel, Cinelatino, and our new movie FAST channel TODOCINE, already available on Canela.tv. We’re pleased to offer a varied slate that includes romantic comedy, suspense, action, and drama featuring some of the most beloved stars in the business,” said Jim McNamara, Vice Chairman, Hemisphere Media Group, Inc. “We’re delighted that these titles will have their exclusive first window premiere on Canela and to be able to work with this dynamic team led by Isabel Rafferty.”
About Canela Media
Canela Media is a leading, minority-owned technology driven company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV, which enriches the new generation of U.S. Latinos with free access to unique, culturally relevant content. In addition to TV content, Canela Media offers a unique blend of music programming through Canela Music featuring emerging and established Latino artists, Spanish-language Children’s content through Canela Kids, and sports programming through Canela Deportes.
Canela Media’s large scale in premium Spanish-language sites, combined with the company’s proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream – Hispanics across the U.S. and Latin America.
Headquartered in New York, Canela Media is ranked as the fifth largest Hispanic ad-focused company and the only female and minority-owned certified digital company.
For more information, please visit http://www.CanelaMedia.com.
About Hemisphere Media Group, Inc.
Hemisphere Media Group, Inc. is the leading U.S. media company targeting the high-growth U.S. Hispanic and Latin American markets with industry-leading television networks and popular digital content offerings. Headquartered in Miami, Florida, Hemisphere owns and operates WAPA TV, the leading broadcast television network and the preeminent local content producer in Puerto Rico, five leading U.S. Hispanic cable networks, two Latin American cable networks, and an international content distribution company.