The exclusive partnership provides brands unmatched reach and unparalleled exposure to millions of passionate sports fans
New York, NY, June 8, 2023 – Canela Media, a leading, female and minority-owned technology driven company committed to redefining digital media experiences for the Latino community, announced today an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Canela Media will be the exclusive partner for Futbol Sites US Hispanic advertising inventory and will bring to market a unique platform to reach Hispanics through both Spanish and English sports content. This partnership enables advertisers to reach U.S. Hispanic sports fans on multiple platforms and formats including CTV, O&O sports sites, and social media platforms. Brands will have access to prime, brand-safe inventory and their messaging will stand out in a clutter-free environment.
“We are excited to partner with Futbol Sites to enhance Canela Media’s position as a best-in-class destination for advertisers to reach U.S. Hispanic sports fans through both Spanish and English sports content,” said Felipe Osorio, VP of Sports at Canela Media. “Futbol Sites’ digital assets complement the already growing Canela Deportes content offering and will provide advertisers the only way to reach Hispanic sports fans through strong media brands across CTV, O&O sports sites, and social media.”
As the largest regional digital sports media group in Latin America, Futbol Sites’ vast network of web, video, podcast, and social properties offers a diverse media ecosystem for brands to leverage. This expansive reach across multiple platforms enables brands to connect with U.S. Hispanic sports fans wherever they consume digital content, maximizing brand visibility and engagement.
“We are thrilled to announce our partnership with Canela Media. Our collaboration not only underscores Futbol Sites’ commitment to the U.S. Hispanic market but also opens a remarkable avenue for Canela Media to tap into our premium ad inventory, offering their partners a unique reach within this demographic and providing increased coverage around big events such as the upcoming Copa America in 2024 and the FIFA World Cup in 2026, both taking place in the United States. This presents an unprecedented opportunity for brands to connect with Hispanic sports fans like never before, including Branded Content opportunities.” said Federico Grinberg, CEO of Futbol Sites and EVP at Playmaker.
The exclusive partnership between Canela Media and Futbol Sites is driven by a shared commitment to delivering innovative advertising solutions to reach and engage U.S. Hispanic sports fans through impactful and results-driven campaigns.
For additional information on Canela.TV and Canela Deportes please visit: https://www.canela.tv/
About Canela Media
Canela Media is a leading, certified minority-owned technology driven media company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV, which enriches the new generation of U.S. Latinos with free access to unique, culturally relevant content. In addition to TV content, Canela Media offers a unique blend of music programming through Canela Music featuring emerging and established Latino artists, Spanish-language Children’s content through Canela Kids, and sports content through Canela Deportes. Canela Media’s large scale in premium Spanish-language sites, combined with the company’s proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream Hispanics across the U.S. and Latin America. For more information, please visit http://www.CanelaMedia.com.
About Playmaker
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas. For more information, please visit https://www.playmaker.fans
