March 7th, 2024, Paris, France – Bedrock, the leading European streaming tech company, announces the upcoming release of M6+, a groundbreaking new AVOD platform launched by Groupe M6.
Bedrock’s advanced technology enhances M6+ by offering new ways for audiences in France to interact with M6 content. This includes more immersive and engaging television experiences across various devices at no cost.
Bedrock provides new functions and improvements that allow users to access video and audio content for free on all platforms, supported by advertising.
- New interactive live experience: Data-rich video player enabling real-time engagement during upcoming sports events and reality TV, creating an unprecedented level of viewer interaction
- Vertical video player for stories: designed explicitly for stories, boasting the most playful and interactive social features
- Brand-new audio experience with podcasts specifically designed for listening on-the-go
- Generative AI-powered search: generating better content discovery targeted to personal viewer requests
- Universal distribution: including 20+ ecosystems, deployment into in-car entertainment systems, and Connected TVs.
Groupe M6, with over ten years of experience in AVOD, led the industry by introducing France’s first “replay” streaming service in 2008.
“Our ambition with M6+ is to offer a streaming platform made for the modern television viewer. We wanted a more immersive, engaging, and obviously very accessible platform. Thanks to Bedrock’s scale and know-how across Europe, we will deploy our brand-new streaming service in just a few months, ready for EURO 2024.” said Henri de Fontaines, M6 Member of the Executive Board in charge of Strategy, Streaming and Distribution
M6’s announcement marks a historic step in the history of streaming in France, and Bedrock is proud to support it with its world-class technology.
“M6 is amplifying its streaming leadership in France with an AVOD model available for free across all devices. Bedrock has strong experience with hyper-distribution supporting 60+ devices, turbocharged advertising monetization, and massive scale welcoming millions of users daily on our platform. We are super proud to support M6’s digital acceleration strategy.” said Jonas Engwall, CEO of Bedrock.
About Bedrock
Bedrock is a media-tech venture formed as a JV between M6 and RTL Group (part of Bertelsmann). The company is the trusted strategic partner of leading European entertainment companies, operating their complete streaming services and delivering state-of-the-art experiences to their audiences.
With 15+ years of streaming expertise and 400 skilled professionals in 10 countries, Bedrock has become Europe’s premier strategic streaming platform.
