The Atrangii Super App will provide exclusive content across platforms like Jio, Zee5, and MX Player, featuring new segments like Firangii, Satrangii, Flaunt, Imli, and an e-commerce section.
The Atrangii Super App is set to offer unique content on popular platforms such as Jio, Zee5, and MX Player. This comprehensive app will encompass a variety of new segments, including Firangii, Satrangii, Flaunt, and Imli, alongside an e-commerce section. The service is priced at Rs.99 per month for Android users and Rs.135 per month for iOS users.
Spearheaded by media mogul Vibhu Agarwal, Atrangii OTT is evolving into a multifaceted super app, integrating various new sub-platforms. These additions include Firangii, Satrangii, Flaunt, and Imli, each exploring different content genres. The app will also feature exclusive original shows and an e-commerce platform. Subscription plans are diverse, with monthly rates of Rs.99 for Android, Rs.135 for iOS and annual rates of Rs.333 for Android and Rs.369 for iOS.
The app’s premium show lineup boasts a remarkable series with top-notch casts, including titles like Baghin, Johri, and Mr and Mrs Khurana. Upcoming shows such as Ishqneeti and Ghost are also part of its exciting content roster.
Firangii caters to global entertainment enthusiasts, offering popular Hindi-dubbed dramas from various international languages like Korean, Turkish, and Japanese, complete with English subtitles. This platform promises a rich, cross-cultural viewing experience.
Satrangii will focus on an original web series, ranging from 8 to 20 episodes, featuring long and short-format stories.
Flaunt aims to captivate audiences with alluring lifestyle content. Its initial offerings include the reality TV show KINK, starring Divya Agarwal, and a unique reality talk show, ‘Ansuni’, Teri Kahi, Maine Suni, hosted by Hindustani Bhau. The platform will also cover fashion, photography, and travel.
Imli emerges as a platform set to impact the podcast experience significantly. With its extensive audio content collection, Imli combines entertaining and thought-provoking narratives enhanced by high-quality background music, sound effects, and dialogues.
This approach offers listeners an immersive experience that feels close to reality. The platform will delve into a broad spectrum of genres, from horror and crime to thriller and romance, exploring a diverse range of unique and untapped themes.
Vibhu Agarwal, the CEO of Atrangii Group, expressed enthusiasm about expanding the Atrangii ecosystem with the addition of Firangii, Satrangii, Flaunt, and Imli. He emphasized the app’s goal of being a singular destination for entertainment and shopping, simplifying the user experience by combining content streaming and e-commerce.
Ragul Thangavel
With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.
Holding an Engineering degree, Ragul's career took an unconventional turn when he discovered his passion for writing, leading him to begin his journey as a content writer.
His career has been exclusively dedicated to the growth and development of startups, where he has played a pivotal role. His unique blend of technical knowledge and creative prowess has enabled him to drive innovation and success in every venture he has been a part of.