Apple and Amazon have reached an agreement to make the Apple TV+ streaming service available through Amazon’s Prime Video channels.
Furthermore, Apple TV+ will be integrated as a subscription add-on for Prime Video subscribers, alongside other streaming services such as Max, Paramount+, AMC+, and Starz under the new agreement. Priced at $9.99 per month, the service is expected to launch later this month. Notably, Apple TV+ will allow users to access all its content directly within the Prime Video app.
Eddy Cue, Apple’s senior VP of services, in a statement, “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible. We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”
Apple TV+ features popular series such as The Morning Show, Ted Lasso, Slow Horses, and Severance, along with films like Wolves. It also serves as the global streaming home for Major League Soccer. While Prime Video has previously formed similar partnerships with other streaming services, this deal marks a notable shift in strategy for Apple, which has positioned Apple TV+ as a central component of its Apple One bundle, alongside offerings like Apple Music, Apple News, and Apple Arcade.
Prime Video chief Mike Hopkins said, “I think having this engagement around the world with Prime members accessing Prime Video is a real great platform for other partners to be able to reach them, easy access to the subscriber base, one stop shop, easy navigation, one click subscription, right in one app. And I think that’s what’s attracting partners.”