AMC has set the price for its ad-supported tier on the AMC+ streaming platform at $4.99.
AMC Network has announced a new pricing structure for its AMC+ streaming platform, rolling out an ad-supported version that will be available for $4.99 per month.
Initially disclosed in April, this initiative seeks to offer a cost-effective counterpart to the existing ad-free subscription that costs $8.99 per month.
The recent introduction is part of a broader trend where streaming platforms offer ad-supported tiers to cater to diverse consumer preferences.
This decision by AMC Networks follows a strategic move made earlier this year when the company revealed plans to reduce its content expenditure by roughly 20%, bringing it down to $1.1bn from the previous year’s $1.35bn.
Subscribers to the new tier can anticipate a “light ad load,” translating to less than five minutes of commercials for every hour of content consumed. This service is designed to offer a seamless viewing experience while retaining access to AMC’s rich programming, including popular shows like “Better Call Saul” and the “The Walking Dead” franchise.
Additionally, subscribers can explore Shudder, Sundance Now, and IFC Films Unlimited content. Moreover, they can tune into linear feeds of channels such as AMC, IFC, BBC America, and Sundance TV.
The company has faced challenges amidst stagnant subscriber growth, and this latest offering is seen as a move to revitalize its position in the streaming landscape.
Kim Kelleher, the Chief Commercial Officer of AMC Networks, commented on the new introduction, emphasizing its consumer-centric approach. She remarked, “This move offers greater flexibility to our consumers. Moreover, it introduces advertisements to a segment of our distribution channel previously devoid of such a feature.”
The rollout of this ad-supported tier is not limited to AMC’s direct-to-consumer platform. It will be expanded to third-party platforms and channels in the forthcoming weeks, reinforcing AMC’s commitment to accessibility and broader reach.
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