AdTech
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
spotlight
AdTech
What is a DSP (Demand Side Platform)?
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]
Streaming
What is Startup Delay or Latency in Video Streaming?
With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies […]
Compression
AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content
In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also […]
Streaming
How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering
Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection, […]
AdTech
AdTech Predictions for 2023 – The Experts Speak!
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in […]
Streaming
9 Powerful Reasons To Use a CDN for Video Streaming (Live and VOD)
CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their […]
Compression
Transcoding Predictions for 2023 – The Experts Speak!
Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the […]
Compression
Content Adaptive Encoding To Dramatically Reduce Your CDN Costs by 50%
This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We demonstrate this with bitrate and VMAF results for videos of varying complexities. […]
Streaming
Viacom18 wins Women’s Indian Premier League (WIPL) Media Rights for 2023-2027 Seasons
BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season […]
