Swarnim Singh

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The Alphabet-owned video platform, YouTube experienced double-digit growth in Q2 2024, reporting $8.66 billion in advertising revenue, marking a 13% increase compared to the same period last year. However, it missed the analyst expectations of $8.93 billion, as reported by FactSet’s StreetAccount. Furthermore, YouTube’s ad sales had surged by 21%, reaching $8.1 billion in the

YouTube Reports $8.66 Billion in Q2 Ad Revenue – a 13% increase compared to the same period last year Read More »

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Connected TV (CTV) is getting popular by the day and so is advertising on these modern platforms. Recently, Yahoo, Omnicom and Amplified Intelligence teamed up to study advertisements on the CTV platform.  In this combined study, Yahoo contributed data on ad placements using its Yahoo DSP platform. Omnicom supplied advertisements from their clients, including the

CTV Advertisements Stand Out with Higher Engagement Rates, Study Finds Read More »

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Paramount Advertising has introduced a self-serve ad-buying platform aimed at attracting ad spend from small and mid-sized businesses, as well as other marketers new to television advertising. With the help of the Paramount Ads Manager, small businesses can create, manage, and track their commercials on Paramount Plus and Pluto TV. Earlier this year, Paramount revealed

Paramount Advertising Unveils New Self-Service Platform for Small Businesses Read More »

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AMC Networks is banking on the “Netflix Effect” to work its magic on a significant part of its lineup. A collection of AMC shows will soon be available on Netflix in a new deal between the companies. Notably, AMC announced a deal with Netflix on Tuesday, bringing previous seasons of 13 different series to the

Netflix Acquires 13 AMC Series in New Expanded Deal Read More »

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Warner Bros Discovery (WBD) and YouTube partners to bring Paris 2024 to a wider and more diverse audience. Furthermore, to expand the reach of the Olympics and its fanbase across Europe the new content partnership will see a group of YouTube creators stationed in the heart of Paris, generating fresh and exciting content. The lineup

WBD and YouTube collaborate for Paris 2024 Content Creator Initiative Read More »

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Disney is investigating a breach of its internal Slack channels. The hacker group Nullbulge alleges that it has acquired and leaked over 1 terabyte of data from these channels. The hacktivist group Nullbulge, which claims to advocate for artists’ rights and fair compensation, has shared screenshots of allegedly downloaded documents. These documents include traffic and

Disney Probes Data Breach After Hackers Leak Alleged Internal Memos Read More »

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Netflix and Amazon have regained their leading positions in the streaming industry. According to the Ampere Analysis Report, these two streaming giants dominated original content commissioning for streaming platforms in the first quarter of 2024. Reportedly, Netflix and Amazon were responsible for 53 percent of all global SVOD commissions when other streaming platforms cut back

Q1 2024: Netflix and Amazon Dominate Original Content Commissions Read More »

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Arabsat, ASBU & Globecast are commemorating 20 years of relationship with a renewed Multi-Years Deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH distribution services, complemented by digital and terrestrial streaming platforms, worldwide. New Agreement Enhances GAB Services by Adding Terrestrial Distribution to Existing Platforms  Global Arabic Bouquet Television (GAB), which

Arabsat, ASBU & Globecast renew a Multi-Years Deal for Global Arabic Bouquet (GAB) services Read More »