German public broadcasters ARD and ZDF have acquired the free-TV broadcast rights for the UEFA Euro 2028 in the United Kingdom and Ireland through their joint sports rights agency, SportA. The rights cover all 51 tournament matches, including games involving the German national team, provided they qualify.
The acquisition followed a tender process conducted by UEFA and received approval from the governing bodies of ARD and ZDF. The agreement includes platform-neutral rights, allowing matches to be broadcast on linear TV channels, radio, online streams, and media libraries. Financial details of the deal have not been disclosed. Besides UEFA Euro 2028, ARD and ZDF possess the rights to all other matches of the German national team until the year 2028. Among them are the UEFA Nations League matches and friendly and qualifying games of the German team during the years before the FIFA World Cup 2026 and UEFA Euro 2028.
Furthermore, The upcoming major broadcast match from that of the German national football team is scheduled to be shared on ARD on 20 March 2025, with the team itself to face Italy in Milan in the quarter-finals of the Nations League. Otherwise, ARD will broadcast this match on an audio stream and national radio. For the UEFA Euro 2024, Deutsche Telekom held the broadcasting rights, with matches aired on its MagentaTV service. While many games were also sublicensed to ARD, ZDF, and RTL for free-to-air coverage, the 2028 tournament will be entirely available on ARD and ZDF free-to-air channels.
Additionally, Games for UEFA Euro 2028 will be held across the UK and Ireland, ensuring broad access to the event for audiences in Germany through ARD and ZDF’s extensive coverage. The broadcasters emphasized their commitment to ensuring fans can follow the tournament on a variety of platforms.