AdTech
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
advertising
AdTech
What is a DSP (Demand Side Platform)?
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]
AdTech
What is AVOD – Why is it booming
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, […]
AdTech
What is AVOD and What do I Need To Know To Make It Work?
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand […]
AdTech
Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion)
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]
