
AdTech
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, […]
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand […]
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]
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