Dynamic ad insertion (DAI) today plays a major part in …
adtech
In an era where digital content is omnipresent, understanding customer …
An SSP or “Supply-Side Platform” is a technology platform that …
DSP stands for “Demand-Side Platform,” a digital advertising technology to …
Advertising or AVOD is an important and a proven way …
AdTech Predictions for 2023 – The Experts Speak! Read More »
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported.
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll …
Pre-roll, Mid-Roll, Post-Roll Ads : Definitions and Usage in Video Monetization Read More »
Advertising-based monetization is a popular way for content providers to …
Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion) Read More »