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Latest
  • [ March 29, 2023 ] Transcoding and Content Security Workflow Simplified: INKA Entworks’s PallyCon and Dolby Hybrik Join Hands for an Integrated Solution Press Release
  • [ March 29, 2023 ] XL8 Integrates Zixi, Enhancing Global Reach of Content Press Release
  • [ March 28, 2023 ] LiveU Joins the AWS Partner Network to Accelerate Cloud Development Press Release
  • [ March 28, 2023 ] Ateme Launches NextGen Statmux Bringing 20% Efficiency Gains in NextGen TV Press Release
  • [ March 28, 2023 ] Zattoo TV Streaming Reports 2023 for Germany, Switzerland & Austria Press Release
  • [ March 28, 2023 ] Pebble to showcase its market-leading integrated solutions and next generation functionality of Pebble Control at NAB 2023 Press Release
  • [ March 28, 2023 ] Eurovision Sport Selects Ad Insertion Platform’s Monetization Solutions For Live Streaming Press Release
  • [ March 28, 2023 ] Bridge Technologies Integrate SCTE 104 and SCTE 35 Visual Log Recording Feature Press Release
  • [ March 28, 2023 ] M2A Media Will Debut EBAM – Encoder-Based Ad Manipulation – at 2023 NAB Show Press Release
  • [ March 28, 2023 ] GTPL Hathway Partners With Broadpeak to Bring High-Quality OTT Services to India Press Release

adtech

what is an SSP or Supply Side Platform?
AdTech

What is an SSP (Supply Side Platform)?

March 8, 2023 Krishna Rao Vijayanagar

An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]

what is a DSP or demand side platform
AdTech

What is a DSP (Demand Side Platform)?

March 7, 2023 Krishna Rao Vijayanagar

DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]

ad tech predictions for 2023
AdTech

AdTech Predictions for 2023 – The Experts Speak!

February 7, 2023 OTTVerse

Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in […]

what is FAST in Streaming
AdTech

FAST – What is FAST in Streaming?

October 18, 2022 OTTVerse

FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported. […]

pre roll ad in YouTube
AdTech

Pre-roll, Mid-Roll, Post-Roll Ads : Definitions and Usage in Video Monetization

March 18, 2021 Krishna Rao Vijayanagar

Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video […]

csai vs. ssai (client side ad insertion vs. server side ad insertion)
AdTech

Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion)

December 7, 2020 Krishna Rao Vijayanagar

Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]

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Latest Posts

  • Women in Streaming: Interview with Bleuenn Le Goffic, Accedo
    March 28, 2023
  • What is an SSP (Supply Side Platform)?
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  • What is a DSP (Demand Side Platform)?
    March 7, 2023
  • Video Software Encoding: 2023 State-Of-The-Art and Future Trends
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  • What is Startup Delay or Latency in Video Streaming?
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  • RTMP Streaming: What it is & How it works
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  • How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering
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  • AdTech Predictions for 2023 – The Experts Speak!
    February 7, 2023
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