
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in […]
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported. […]
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video […]
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]
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