AdTech
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their […]
adtech
AdTech
What is a DSP (Demand Side Platform)?
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is […]
AdTech
AdTech Predictions for 2023 – The Experts Speak!
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in […]
AdTech
FAST – What is FAST in Streaming?
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported. […]
AdTech
Pre-roll, Mid-Roll, Post-Roll Ads : Definitions and Usage in Video Monetization
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video […]
AdTech
Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion)
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]
