Synamedia Go takes Synamedia into TV Streaming fast lane

1: SYNAMEDIA GO

Expanded Synamedia Go takes Synamedia into the TV streaming fast lane

LONDON – 25 April 2022 – Synamedia, the world’s largest independent video software provider, today  announces the launch of its complete Synamedia Go cloud video suite. Go. Foundation, the entry level service is complemented by a suite of new packs, including Go. Monetize, Go. Personalize and Go. Recommend. Synamedia Go offers video service providers of any size everything they need to rapidly launch a streaming service as well as the ability to customize it to increase value.

The full suite of Synamedia Go reflects the need for an agile, flexible SaaS platform that balances functionality with speed-to-market for VOD and live streaming services. Whether customers are OTT providers, broadcasters, or pay-TV operators, Synamedia Go includes all the functionality and flexibility required to acquire, manage, and distribute content. The expanded service will debut on the Synamedia booth W10113 at NAB 2022, Las Vegas, April 23-27.

Synamedia Go’s open design gives customers a choice of using pre-integrated third party solutions from providers in the Synamedia Partner Network. Initial partners are: Dotscreen, To The New (TTN), Wiztivi (for UI); Cleeng, InPlayer, and Evergent (for monetization and identity); Gracenote, Teravolt, and Utelly (for metadata, recommendations and aggregation). Synamedia’s own security, addressable advertising, business insights, and video network solutions are also pre-integrated with Synamedia Go. Alternatively, customers can develop their own applications or use their preferred provider for common components such as metadata, CRM, and billing systems.

Nick Thexton, Synamedia CTO, said “As we move into a new generation of streaming platforms, media businesses of all types need systems that are much more flexible. New viewing experiences have to be matched quickly to commercial objectives, consumer satisfaction, and performance optimization.

“Building on our decades of experience designing video software solutions, Synamedia Go meets this need for flexibility and rapid implementation. It bridges the gap in the market between very basic systems, and – at the other extreme – highly customized solutions that can be very expensive to modify once live. Synamedia Go complements our broad OTT portfolio including Synamedia OTT ServiceGuard, VIVID Workflow as a Service, Synamedia Iris OTT addressable advertising, and Synamedia Clarissa business insights,” Thexton added.

Tom Morrod, co-founder and research director at industry analyst firm, Caretta said “With the average household wanting no more than 3 or 3.5 different streaming services, the industry is in a battle to be the bundle in the home. This requires whole new levels of agility to launch and update streaming services. To meet this need, video service providers are now looking for cloud-based, modular, SaaS solutions that incorporate best-of-breed offerings for the perfect combination of speedy deployment and functionality.”

With a focus on personalization, monetization, and enhancement, the base product Go. Foundation includes VOD and linear content management, rights management, metadata and data control, user experience management, user engagement, and subscription options.

In addition, the new add-on packs that can be added to a customer’s service instantly are:

• Go. Enhance – providers subscribers with additional viewing features such as download to go and voice search
• Go. Recommend – serves data-driven recommendations for increased viewer stickiness
• Go. Personalize – allows users to create their own profiles for personalized experiences
• Go.Monetize – provides multiple pricing and packaging options for content, such as PPV
• Go.Time-Shift – gives users control to watch when they want, with catch up, restart and more 
• Go.Brand – allows providers to add services under different brands and in different geographies

These packs are in addition to Go.Aggregate, launched in 2021, which manages the complexity of offering multiple streaming services, both on demand and linear TV content.

Synamedia Go is platform and client software agnostic and can be fully integrated with Android TV, RDK, Apple TV, iOS, WebOS, and Tizen applications. Allowing customers to predict costs and manage total cost of ownership, Synamedia Go uses a simple bundled pricing model based on the number of subscribers and add-on packs.

2: Edge CDN

Synamedia brings intelligence to the CDN’s edge for unprecedented efficiency, agility, and scalability

LAS VEGAS (NAB Booth W10113) – April 25, 2022 – Synamedia, the world’s largest independent video software provider, today unveiled a new set of Artificial Intelligence-based (AI) traffic management features for its Edge CDN solution. These advanced capabilities will transform the way video streams are delivered and will enable a plethora of new consumption experiences by simplifying the process of onboarding new services, all while delivering a fast return on investment (ROI).

Synamedia’s Edge CDN is an agile content delivery solution that enables full visibility and control over streaming video traffic including the ability to scale up from 500Gbps to 5+ Tbps, and back. Scaling at this range in a matter of minutes is crucial during major events such as sports. Synamedia’s Edge CDN recently enabled such scaling during a popular European football match where 700,000 subscribers joined the streaming service in less than 40 minutes and moved on from the service in less than 20 minutes. The solution can intuitively address these rapid fluctuations due to its advanced AI-based traffic prediction mechanism. This allows service providers to provision the network to meet actual demand in real-time, not wasting resources while idle.

Synamedia’s Edge CDN now features an AI module to predict the main CDN metrics in the next hour. By predicting traffic load, Edge CDN can scale on-demand to address viewers’ video quality expectations as demand fluctuates. The elasticity of Synamedia’s offering makes the delivery process more cost-effective and efficient as the predictions direct servers to rev-up or slow down to adjust to the expected traffic volume. With Edge CDN’s real-time analytics and monitoring system, any gap between the actual and expected performance can be analyzed and presented via preconfigured dashboards with report metrics for troubleshooting network anomalies.

“With continued global demand growth for streaming services for live and on demand content, now is the time to focus on more innovative, efficient, and high-quality delivery capabilities,” said Elke Hungenaert, Vice President, Product Management, Synamedia. “While there are many CDNs on the market, they are certainly not all created equal. Our Edge CDN is designed exclusively for video delivery. We bring content as close to the viewer as possible, helping simplify the process and more effectively manage network bandwidth and resources resulting in ROI streams that are plentiful and long-term.”

From mobile 5G networks to fiber high-speed Internet, the flexibility and the extensibility of the Edge CDN solution makes it easy to deploy across many network configurations. It also supports both retail and wholesale business models, so service providers can deliver their own streaming service or monetize the delivery of third-party OTT streaming.

Synamedia has a rich portfolio of products that take advantage of the large-scale distributed infrastructure of Edge CDN that can ingest millions of logs per second. As a data-intensive platform, Edge CDN is optimized to deliver services such as anti-piracy, credential sharing fraud detection, advertising monetization platform, and business and market insights.

3: NAB: Synamedia to showcase SaaS-based solutions that empower the streaming era at NAB 2022

Synamedia to showcase SaaS-based solutions that empower the streaming era at NAB 2022

LAS VEGAS (NAB Booth W10113) – April 25, 2022 – Synamedia, the world’s largest independent video software provider, will highlight its vast software-as-a-service (SaaS)-based portfolio at the 2022 NAB Show, April 24-27, 2022 in Las Vegas. Empowering the streaming era, these products and solutions enable service providers and content owners to create immersive viewing experiences, capitalize on new revenue opportunities, and keep viewers connected by delivering high-quality video to any screen.

“The media and entertainment industry has transformed since we were last at NAB and perhaps the most noticeable difference is the pace of change for video service providers,” said Paul Segre, CEO of Synamedia. “At NAB, we will showcase how we are helping customers stay ahead of the pack with the agility and flexibility of SaaS solutions that allow operators to start small, move fast, and experiment – for example, launching a streaming service in a new market or introducing addressable advertising.”

In booth W10113 at NAB 2022, Synamedia will feature: 

• Synamedia Go,its complete cloud video suite now featuring Go.Foundation, the entry level service, complemented by a suite of new packs, including Go.Monetize, Go.Personalize and Go.Recommend. Synamedia Go offers video service providers of any size everything they need to rapidly launch a streaming service as well as the ability to customize it to increase value.
• Its latest Edge Content Delivery Network (CDN) technology. This reliable, high-performance solution provides full visibility and control over video delivery at the edge, allowing service providers to scale from a few thousand streams to millions.
• Addressable advertising and business insights solutions, Synamedia Iris and Clarissa, that help service providers understand their audience, monetize their inventory and grow new revenue.
• Its video network solutions including Synamedia’s VIVID software-defined workflows, empowering broadcasters to securely manage affiliates distribution globally, deliver pristine picture quality on all connected devices, and process and package linear content for ATSC 3.0 delivery.
• Advanced security solutions including OTT ServiceGuard, the first solution on the market to protect content across all open platforms. This SaaS offering takes an intelligence-first approach, combining human and cyber-intelligence with innovative technology and allows customers to measure the ROI of their anti-piracy efforts.
• Synamedia Gravity, a platform for deploying and managing next-generation services and experiences across video and broadband devices. Gravity supports multiple open software stacks such as RDK and recently, OpenWRT. Through OpenWRT Synamedia has developed a new module providing local content insertion for the hospitality businesses by taking IP streams and converting them for presentation and display within a channel lineup. In the future, Synamedia Gravity will add Android to its portfolio.
• Its achievements in 8K video delivery, demonstrating Synamedia’s VIVID Compression platform, powered by AMD EPYC™ 7763 processors enabling the distribution of 8K content at scale and cost-effectively.

Synamedia’s experts will also be featured on several NAB panels and speaking sessions:

• Gwendal Simon, Distinguished Software Architect, will present a paper titled, “What the Future Holds for Content Protection with CDN Edge” on Sunday, April 24 at 1:15 p.m. PT as part of the Broadcast Engineering and IT (BEIT) Conference.
• Itzik Vager, Vice President, Security Business Development, will expand on how to reduce content piracy in the internet era on Sunday, April 24from 4:20 p.m. – 5:00 p.m. PT in the CMIP Debate Theater (W10619).
• Maria Ingold, Vice President, Solution Engineering, will present on how to demystify key OTT trends – from targeting pirates to targeting audiences on Monday, April 25from 12:20 p.m. – 12:40 p.m. PT in the CMIP Theater (W11100).
• Jeremy Bradley, Director, Business Development, Advanced Advertising, will talk on how to grow revenue and engagement with targeted advertising on Monday, April 25 at 12:30 p.m. PT in the AWS M&E Theatre.

About Synamedia

We’re trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services. Synamedia’s technology is in 320 million active devices and protects $70 billion in revenue annually. Synamedia is backed by the Permira funds and Sky.