Synamedia and AWS team up and Allente OTT security news

1: Synamedia taps Amazon Web Services for next phase of its VIVID portfolio evolution

Synamedia expands the flexibility and portability of VIVID Video Workflows using Amazon Web Services

LAS VEGAS – April 26, 2022 – Synamedia, one of the world’s largest independent video software providers, today announced it has selected Amazon Web Services (AWS) as its preferred cloud provider to host its VIVID Software-Defined Workflows. As video service providers’ journey to the cloud continues to accelerate, flexible and portable cloud-based video workflows become an even more critical part of their transformation. The combination of Synamedia’s technologies and AWS’s reliable and secure cloud services allows customers to execute their cloud strategy with a faster time to market and open doors to new revenue-generating uses cases by keeping total cost of ownership low.

Service providers can activate Synamedia’s pre-integrated video workflows such as VIVID PowerVu Distribution, VIVID Low-Latency Streaming, VIVID Compression, and more using AWS services. In addition, the AWS Partner Network (APN) allows Synamedia to offer its customers a cost-effective consumption-based business model lowering the barriers of entry to impressive new video consumption experiences.

“As cloud migrations continue to take new shapes and forms, video service providers are looking for new ways to bring in measurable return on investments,” said Julien Signes, EVP and General Manager, Video Network, Synamedia. “They are demanding agility and lowered barriers of entry to enable new use cases – we make this a reality due to our infrastructure strategy. With AWS, we’re broadening the feature set of VIVID to embrace more workflows, with new levels of scalability that meet the needs of customers around the world. Simply put, we’re empowering the streaming era in part by teaming with best-of-breed providers.”

“We’re proud to continue supporting Synamedia as they develop cloud-based solutions that enable their customers to deliver world-class video experiences,” said Vittorio Sanvito, Director, EMEA Partner Development, Amazon Web Services. “By using AWS’s reliable, flexible, and secure cloud services to underpin Synamedia’s VIVID video workflows, customers can access innovative, industry-leading features delivered through a single platform.”

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing, and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing, and unify operations. The award-winning portfolio also touts cloud-native portable video workflows, converged broadcast and broadband end-to-end ATSC 3.0 offering, and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions, and best-in-class video quality all aimed to deliver infinite entertainment. 

Synamedia’s VIVID portfolio will be on display at NAB 2022 in Synamedia’s booth, W10113, including VIVID Low Latency Streaming, VIVID Workflow-as-a-Service, VIVID PowerVu, and more. Schedule a meeting here.

2: Allente breaks new ground with Synamedia’s SaaS security solutions for OTT

LONDON – April 26, 2022 – Synamedia, the world’s largest independent video software provider, today announced that Allente, the leading pay-TV provider in the Nordics, is deploying Synamedia’s latest SaaS solutions to protect all streamed TV and video content. Synamedia OTT ServiceGuard and multi-DRM solutions will allow Allente to securely stream content across any open platform and to all devices, including phones, tablets, and smart TVs, used by its more than one million subscribers.

By tackling piracy head on, Allente is safeguarding its content investments and creating the opportunity to convert illegal viewers into legitimate subscribers.

As premium content shifts from traditional pay-TV to OTT, video service providers face increasing pressure from Hollywood Studios and sports rights holders to combat piracy. OTT ServiceGuard systemically addresses the inherent weaknesses that make it easy for pirates to not only steal content but also steal entire OTT services, often using the service provider’s content delivery network (CDN) to distribute content to end users. Synamedia’s OTT ServiceGuard is the first solution to address the vulnerabilities inherent in OTT services and the first to extend protection to the CDN, providing a holistic approach to anti-piracy.

Jon Espen Nergård, Allente CTO, said, “We approached Synamedia with the goal of sourcing a multi-DRM solution. Then, in dialogue with Synamedia’s security specialists, we realized that mDRM alone could not counteract all the vulnerabilities that pirates take advantage of. With Synamedia’s SaaS-model we discovered that we could also easily integrate and deploy its OTT ServiceGuard as an additional layer of security, giving us the confidence that we are fully protecting both the content and the service. Throughout this engagement and stringent selection process, we have been impressed by Synamedia’s security expertise and we look forward to a long and fruitful partnership as we aim to combat piracy with the full capabilities that Synamedia brings to the fore.”

Yael Fainaro, EVP of Security at Synamedia said, “With little to no acquisition or content costs, pirates have become ultimate media super-aggregators. This is because current anti-piracy approaches – including app shielding and concurrency restrictions – simply scratch at the surface of streaming piracy. OTT ServiceGuard stops this threat in its tracks by using a holistic approach to protecting the OTT service delivery architecture from pirate hacks and profiteering.”

Fainaro added, “We have provided security for Viasat, now Allente, for many years, and we now look forward to deepening this relationship as we demonstrate the value of our expertise to support Allente as it transitions to IP.”

Synamedia OTT ServiceGuard is available as a service and is quick to deploy by integrating a simple software library to existing infrastructure. It supports any multi-DRM solution, including Synamedia’s own mDRM.

With 30 years’ experience in video security, Synamedia developed the longest unhacked solution on the market while its operational security team has brought many criminals to the attention of law enforcement officials. Other Synamedia security solutions include: CSFEye for credentials sharing and fraud insight, which addresses the risk of content and service theft through credential misuse; VideoGuard conditional access to protect broadcast video services; and Streaming Piracy Disruption (SPD) to disrupt pirate services.

About Synamedia

We’re trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services.

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