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OSN+ and Anghami Merge to create an Entertainment Powerhouse
OSN+ and Anghami Inc. have successfully concluded their landmark transaction after receiving all regulatory approval. As per the deal, OSN Group secured a majority stake of 55.45% in Anghami, valuing…
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MWareTV bringing TV-as-a-Service to Life – Interview with Frans Blommestein
Editor’s note: In this interview with Frans Blommestein, CCO of MwareTV, we talk to them about their innovative TV-as-a-Service product,…
JioCinema’s IPL Debut – AVOD & Impressive MultiCamera Streaming
The 16th edition of the Indian Premier League (IPL) kicked off on March 31, 2023, with a grand opening ceremony…
MediaProxy’s Logserver – Packing a Punch at NAB 2023
In this interview with OTTVerse.com, Erik Otto, the CEO of Mediaproxy talks about compliance logging, monitoring, and analysis for broadcasters.…
Women in Streaming: Interview with Bleuenn Le Goffic, Accedo
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
What is an SSP (Supply Side Platform)?
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their…
What is a DSP (Demand Side Platform)?
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is…
Video Software Encoding: 2023 State-Of-The-Art and Future Trends
In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions…
What is Video Startup Time or Startup Delay in Video Streaming?
With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies…
CDN Cache Hit Ratio and Cache Miss Ratio Explained
Video streaming has become a ubiquitous part of modern life, and Content Delivery Networks (CDNs) have become an essential tool…
RTMP Streaming: What it is & How it works
Real-Time Messaging Protocol (RTMP) is a popular video streaming protocol. Adobe Systems made it in the late 1990s and is…
AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content
In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also…
How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering
Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection,…
AdTech Predictions for 2023 – The Experts Speak!
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in…
9 Powerful Reasons To Use a CDN for Video Streaming (Live and VOD)
CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their…
Transcoding Predictions for 2023 – The Experts Speak!
Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the…
Content Adaptive Encoding To Dramatically Reduce Your CDN Costs by 50%
This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We…
Viacom18 wins Women’s Indian Premier League (WIPL) Media Rights for 2023-2027 Seasons
BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season…
Women in Streaming: Interview with Olga Kornienko
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
CDN Basics: Cache Hit, Cache Miss, Time To Live (TTL)
A CDN or Content Delivery Network is critical to video, image, and website content delivery and performance across the globe.…
CBR vs. VBR – Difference Between Constant and Variable Bitrate Streaming
CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for…
Hardware Transcoders vs. Software Transcoders – Comprehensive Guide
The choice of a transcoder is a big decision that you need to make when setting up a streaming company.…
What is Video Transcoding and Why is it Critical to Video Streaming
It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the…
Session-Based A/B Watermarking in Video Streaming – How Does it Work?
In today’s world, online video streaming is the way of the future, and this has led to the increased need…
Is Your Audience Ready For HEVC, AV1 and other new codecs?
The Codec Adoption Challenge Every few years, mathematicians and engineers come out with a new codec that claims to improve…
Optimizing the Viewer’s Playback Experience
The player is the most important contact point for viewing experience, and is also integral to effective monetization and other…
Women in Streaming – Interview with Carrie Wootten
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to…
Live streaming — protocols, latencies & technology options
Live streaming of videos has many applications in live sports & event broadcasting, streaming live classrooms, surgical videos, and many…
FAST – What is FAST in Streaming?
At a time when digital content providers are battling subscription fatigue and struggling to balance cost and expectations, FAST is zipping into…
FFmetrics – Free testing tool to measure video quality
Let me start this article by stating that the one program I couldn’t live without in my role as a…
DRM – Top 5 criteria for choosing the right DRM vendor
Today content providers spend a lot of money on creating and distributing content. While it is increasingly hard to churn…
ABR vs. MBR (Multi Bitrate Streaming)
With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to…
Selecting a Video QoE or QoS Vendor
A famous saying attributed to Peter Drucker goes, “You can’t improve what you can’t measure,” which is apt for the…
Offline DRM: Streaming DRM-Protected Content in Offline Environments
Almost 80 percent of the US watches TV on a given day, which makes up a large part of most…
Succeeding in the hybrid broadcasting era
When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is…
“Free vs. Commercial”: Which One to Choose When Building a Streaming Solution
To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who…
