HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new HbbTV services

Geneva, September 27, 2022 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the conference programme of the HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry will take place on November 9-10 in Prague, co-hosted with the Czech Association of Commercial Television (AKTV).

The conference will be opened by HbbTV Chairman Vincent Grivet (representing Eutelsat) and AKTV President Jan Vlček (TV Nova), followed by a global TV market review by Paul Gray (Omdia). The first two panels will focus on HbbTV developments in the Czech Republic and monetisation opportunities with Targeted Advertising and Addressable TV. The essential role HbbTV can play in the ecosystem of the new DVB-I standard will be discussed in another key session.

The second day will open with a “state of the nation” speech by HbbTV Chair Vincent Grivet and an update on the latest developments and activities regarding the HbbTV specifications by HbbTV Vice-Chair Jon Piesing (TP Vision). New HbbTV services will be presented in the following panel while a round table will discuss the important topics of conformance management, certification, and interoperability. The latest market developments in the US and a focus on technology trends will conclude the conference.

“We are proud about the exciting conference agenda, covering all key market developments and future trends, with an excellent line-up of top-level speakers. A special focus will be on Central and Eastern European countries, reflecting the important role and increasing significance of the HbbTV standard, while opening up growth opportunities for existing and new market players,” said Vincent Grivet, Chair of the HbbTV Association.

Jan Vlček, President of AKTV and CEO of Nova Group, added: “The HbbTV technology perfectly combines the capabilities of the internet and linear broadcasting, opening doors to a completely new TV experience. At the same time, it offers a broad and unique scope not only in terms of breaking news but also in terms of business and advertising. It is a great challenge for us to push the boundaries further and to be a pioneer of this technology in the Czech Republic. I am therefore very proud that the 10th year of the Symposium is being held in Prague and I look forward to the future that HbbTV will bring us.”

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The HbbTV Symposium 2022 will also host the 5th edition of the HbbTV Awards, featuring a wide range of categories designed to acclaim best practice and excellence in the HbbTV community. The connected TV industry’s most highly acclaimed recognition will be awarded at a prestigious ceremony in the evening of the 1st conference day, November 9.

Details on the HbbTV Symposium and Awards 2022, the event venue, recommended hotels, sponsors, and media partners can be found at https://www.hbbtv.org/10th-hbbtv-symposium-and-awards-2022/.

About the HbbTV Association

Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative founded in 2010 developing a specification enabling the delivery of advanced and interactive TV and entertainment services to consumers through a combined use of both broadcast and broadband networks. The HbbTV specification is developed by industry leaders to improve the video experience of consumers on connected TV sets, set-top boxes, and multiscreen devices. The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH, and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services.

HbbTV is organised as a non-profit association registered in Switzerland and has around 80 members which include all global TV manufacturers, the large European broadcasters and TV platforms as well as a vast array of global technology and chipset vendors. More information: www.hbbtv.org

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