- The “Network Operator TV & Entertainment Report” underlines the high and growing strategic importance of TV products for operators
- At the same time, the results highlight significant challenges and shortcomings of existing platforms & technologies: Key issues include long time to market for new features and overly complex technical platform setups
- A vast majority of the TV experts and executives at the operators would not recommend their current technical IPTV / OTT setup or platform to colleagues at other network operators. The aggregated NPS for the technical setups and platforms the network operators have in place is very low: The NPS result is -19.
Riol, Germany – 7 September 2022 – Green Streams (IBC2022 stand 5.B37) today published their 2022 industry survey for which TV experts, senior managers, and C-level executives at European network operators were surveyed over three months earlier this year.
The “Network Operator TV & Entertainment Report” clearly shows that the strategic importance of strong TV & Entertainment products for network operators and their continued success is extremely high. At the same time, the report shows that the satisfaction of senior managers and top level executives with their existing IPTV & OTT platforms is extremely low.
This is rather alarming since network operators rely heavily on their TV & Entertainment products to win new customers, increase ARPU and keep churn down by bundling TV services with broadband and other products.
“Network operators are clearly still in a prime position to provide their end customers with state-of-the-art TV & Entertainment products as key elements of their high quality and high margin bundles,” said Gernot Jaeger, Green Streams Co-Founder, and CEO. “Yet, they will need to get prepared for a world where TV consumption goes streaming and where new services and features need to be rolled out much faster across a large number of devices.”
Many operators currently fail to deliver on this goal. According to the study, “Long time to market for new services and features” is a main concern for a large number of the participants as is the excessive complexity of their IPTV/OTT platform setups in place.
Consequently, a vast majority of the TV experts and executives at the operators would not recommend their current technical IPTV / OTT setup or platform to colleagues at other network operators. The NPS type question for the technical setups and platforms that Europe’s network operators have in place is thus very low: The NPS result is -19.
Yet, the pressure on operators keeps going up: Never in history have there been such high customer expectations and such short innovation cycles. New devices, new features, and new security levels come up every few months. And consumers compare their TV service to the standards set by global OTT powerhouses like Netflix and Amazon.
“As a result, operators will have to find ways to improve innovation, time to market as well as usability and monetization while reducing complexity and cost,” says Green Streams CEO Gernot Jaeger. “This is quite a challenge but also an opportunity for those who make the right product and platform decisions.”
About Green Streams
Green Streams is the world’s first IPTV & OTT platform that integrates and productizes 100% “Best-In-Breed” modules into a true End-To-End Platform-As-A-Service model. The mission of Green Streams is to help network operators and ambitious OTT players launch and operate truly outstanding TV & Entertainment products.
With this goal in mind, Green Streams built an IPTV & OTT backend platform specifically for the integration with “Best-In-Breed” partners for key modules like frontend applications, metadata, personalization & recommendation as well as QoS & QoE analytics.
Earlier this week, Green Streams together with KAON and 3SS launched their joint IPTV / OTT service platform product. This launch-ready market offering is based on their pre-integrated end-to-end technology platform enabling Tier 2 and medium-sized providers to rapidly and economically deliver world class IPTV/OTT services. www.greenstreams.com
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