Comprehensive suite of fully integrated solutions enhances opportunities for targeted ad insertion, viewer personalization and content monetization.
LAUSANNE, Switzerland, June 14, 2022 – Ad Insertion Platform (AIP)and Veset are partnering to give broadcasters, rightsholders, and content owners a way to seamlessly deliver ad-supported video content to multiple platforms. Thanks to the integrated solution, video providers can easily originate and monetize linear channels, while presenting enhanced graphics and elevating viewer interactivity and personalization.
Veset’s all-in-one playout platforms allow for the easy creation and scheduling of professional linear channels in the cloud. Channels can be distributed to multiple platforms, including traditional broadcast, over-the-top (OTT), and social media channels while ensuring a seamless viewing experience for consumers.
AIP’s DAIConnect® SSAI platform functions as an enhanced solution to manage server-side-ad-insertions for live and on-demand content. It enables dynamic and personalized insertion of video advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.
With the integrated solution, video content owners can originate professional linear channels and dynamically insert targeted server-side ads. Both solutions allow for a high level of flexibility and customization. This enables channel operators to take control of their channels and manage them in a way that makes most sense for both their business models and viewer preferences, while adhering to platform guidelines and other limitations or regulations.
Laurent Potesta, CEO, Ad Insertion Platform, said: “FAST channels represent a huge opportunity for video providers to quickly launch ad-supported content across multiple platforms. Launching fast is key to tapping into the consumer appetite for free content, yet at the same time, it is important to launch professional-looking services while adhering to SCTE and other important guidelines. This is why the combination of best-of-breed, cloud-based playout, and cloud-based SSAI solutions makes creative and financial sense for everyone.”
The joint AIP-Veset solution covers multiple applications across broadcast, media, and entertainment, making it ideal for a range of diverse organizations.
Igor Krol, CEO, Veset, added: “We’re making it easy for broadcasters and content owners to create a seamless, sophisticated workflow for originating and monetizing their linear and streaming channels. They can source these same services from separate companies who might specialize in only one or two phases of the workflow, or they can make one call to us, experts in the end-to-end process.”
Founded in 2011 Veset is a technology disruptor in linear television playout space. Veset was one of the first to deploy a native AWS-based linear channel management platform for video content owners. Veset is focused on self-services SaaS, its products Veset Nimbus and Stratus are available to customers directly, including through AWS Marketplace, or via technology and broadcast service providers. Veset operates globally with customers based in over 20 countries. Veset is headquartered in the United Kingdom with a subsidiary in Latvia. veset.tv
About Ad Insertion Platform
Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Their flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including their DAI Optimizer and monetization services, Ad Insertion Platform can sell inventory, unsold inventory, or manage the entire ad sales process to increase fill rate and ad revenue. adinsertplatform.com